The new IKEA space collection is planning to land in Malaysia, and everything is in order. At each stop along the way, consumers can look forward to space-themed activities and an appearance by Dato’ Dr. Sheikh Muszaphar Shukor, Malaysia’s first astronaut! The AFTONSPARV collection is making its way across IKEA stores across the country.
The new AFTONSPARV kids’ collection by IKEA brings the marvels of space right into your house with its space-themed aesthetic. The assortment, which includes lovable plush toys as well as cardboard spacecraft and tent rockets, is designed to inspire young minds to dream big, be creative, and embrace adventure.
Our belief at IKEA is that children learn, grow, and develop best through play, and that the home is the most essential playground for them,” stated Malcolm Pruys, Country Retail Director of IKEA Malaysia. We think that by working together with kids between the ages of three and seven, we were able to design AFTONSPARV, which provides limitless chances for imaginative play and role-playing, to inspire a lifelong fascination with space.
Dato’ Dr. Sheikh Muszaphar and IKEA Malaysia are teaming up for a countrywide tour, driven by IKEA’s goal of inspiring the next generation to become space explorers. The first astronaut from Malaysia will be making a national tour of IKEA stores to talk to customers and other space nerds about his time in orbit.
“The first Malaysian to go to space and return is the perfect person to teach children about the glories of space travel. Part of our objective to help people dream bigger and make a positive difference in their lives through new experiences, we are happy to work with Dato’ Dr. Sheikh Muszaphar to offer our consumers this one-of-a-kind opportunity,” Pruys added.
Keynotes from Dr. Sheikh Muszaphar are:
- dream big
- role play
- stay healthy
Dato’ Dr. Sheikh Muszaphar expressed his excitement about “partnering with IKEA to encourage a love of space exploration—something I’ve always been passionate about” and expressed his desire to meet other Malaysians, particularly parents and children, in IKEA shops nationwide. “We can’t dream large or aim for the heavens without our imagination. No matter how big or small, I want to encourage young kids and Malaysians everywhere to pursue their passions by sharing my story.”
The AFTONSPARV collection
The AFTONSPARV collection encourages children to explore their curiosity for outer space while also being designed with sustainability in mind. This aligns with the IKEA commitment to make its play solutions as sustainable as they are safe and fun. Soft toys in the new space range are made of recycled polyester. Meanwhile, cardboard in the rocket play tent contains at least 70% recycled materials.
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