A signature startup festival of the Southern region of Malaysia featuring few diverse workshops, masterclasses, pitching session, mentoring, hackathon & networking session, IP SMART “CREATE” 2019, is the largest technology & startup festival in Iskandar Puteri, which will take place at the CIMB Leadership Academy in Medini, Iskandar Puteri over five days.

I attended several events during the festival. For instance,

#1 Google Design Sprint 2.0 – How to design

Design sprint is a process for prototyping and testing any products in 5 days. It is a faster process to test drive an idea or prototype.

#2 Tips and tricks to sell better on marketplaces

  • select the correct products to promote
  • create demand
  • create SMART CTR
  • keyword stuffing
  • Stock keeping unit (SKU) stuffing
Image Credit: Top phrases on social media

Image Credit: Top phrases on social media

#3 Content marketing tips

  • find & target the right group of consumers
  • increase revenue with exisitng customers
  • able to write lot of content on one topic
  • Limit  one article to 1000 to 2000 words
  • B2B related article should has more than 2000 words
  • B2C related article should has around 88 words
  • eBook is a great tool for lead generation
  • testimonials/ success stories can reinforce purchasing decision
  • infographic is  a great tool for data visualisation
  • tools / templates is very suitable for B2B
  • videos has 40 times more engagement than other type of contents
  • podcasts are less common in Malaysia

#4 Microsoft Insider Dev Tour

  • LiquidText
  • ServiceNow
  • Havi
  • Sarota
  • Dentsu Agile Network
  • https://aka.ms/insiderdevtour-labs
  • https://aka.ms/mgt
  • https://graph.microsoft.com
  • https://github.com/microsoft/microsoft-ui-xaml
  • https://appsco.pe/

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