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Alibaba’s World: How a Remarkable Chinese Company is Changing the Face of Global Business by Porter Erisman.

I first get to know when I was studying first year in university. I didn’t really understand what is the website about. I was more interested in Taobao literally mean treasure hunt in Chinese. I enjoy window shopping at The product listing are so mesmerizing. The  recent 11 November sale get the world excited. I joined the sale craze too. The currency conversation rate is small. Shipping fee from 65Daigou is almost free. How can I resist the temptation not to buy?

The recent 11 November Taobao craze make me wonder on the man behind this great website, Mr. Jack Ma. Thus, I borrow this book from the library for leisure reading. Leisure reading became obsessive reader. I spent one night to complete this book. The librarian was quite shock with my reading speed. I too get confused with my reading speed. I just couldn’t stop reading as the story is full of exciting challenges. Porter Erisman clearly written the book with just joyous and simple word. Although I am an MBA graduate, this book is so easy to read. It was like a novel rather than a motivation book. Here are my 12 lessons from Alibaba’s World: How a Remarkable Chinese Company is Changing the Face of Global Business.

  1. Never Underestimate Yourself
  2. Everyone has the potential to be BIG. Yes, Jack Ma has big dream. However, I admire Porter Erisman to take the first step to work with China start-up In my opinion, there are too many challenges with China start up. It is something I need to learn from it.

  3. Learn from Competitors BUT never copy them
  4. Copy and Paste was the greatest invention. But it just doesn’t mean it work for other companies too. Be innovative at solution.

  5. Be as Fast as a Rabbit but Patient as a Turtle
  6. FREE is Sometimes a Business Model
  7. TO be frank, I love FREE stuffs. As I stand at consumer point of view, FREE is a term to capture customer base. Once you have enough customer base, freemium may be the right pricing strategy to start off.

  8. Find Opportunity in Crisis
  9. Put yourself in Position for Luck
  10. Imagfe Credit: Trust in

  11. Don’t Dwell on Mistakes
  12. one door open when another one close.

  13. Have the Team Work for the Goal, Not for the Boss
  14. Don’t Disregard the “Tech Dummies”, you may work for ONE
  15. Spread the Wealth
  16. Love the Government, but Don’t Marry It
  17. Guanxi. Focus relationship with customer

If you really lazy to read the book, please watch “Crocodile in the Yangtze: Alibaba Story”

by LerLer Chan lerlerchan

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